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AB DesignDigital production studio
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AB Design · 2002-2018

Full-cycle digital studio that delivered products end to end.

AB Design was a full-cycle digital production team across analytics, UX/UI, mobile development, web projects, applied software, marketing and long-term support. We helped companies turn business goals into working digital products - from discovery and interface logic to release, operations and growth.

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16years on the market
70-100people in the team
180+mobile, applied and web projects
Enterpriseand product clients
Artem Babenko, ex-Founder AB Design
Artem Babenko · ex-Founder AB Design

Founder → CEO → Product Leader. AB Design shaped my product approach: strong strategy must account for implementation, team capacity, client reality and economics.

What we delivered

Full cycle from idea to release and growth.

AB Design was never just a “design studio”. It was a production team that connected product logic, interface design, engineering, delivery and post-release development.

01

Product analytics

Audience analysis, concept, competitive landscape, user scenarios, navigation maps and product logic.

02

UX/UI design

Interfaces, interactive prototypes, specifications, screen design, usability and visual systems.

03

Mobile development

iOS and Android applications with technical control, QA, release and further development.

04

Web projects

Websites, landing pages, web services and digital interfaces focused on business goals, conversion and support.

05

Applied projects

Admin panels, backend connections, API integrations, internal tools and system logic.

06

Marketing and growth

Launch, content and visual packaging, support, post-release product growth and feedback loops.

Who we worked with

Clients and brands from different markets.

This is not a “logo wall”. It is a list of companies and brands AB Design worked with through production, digital, mobile, web and applied software projects.

Selected client list

Enterprise, automotive, fintech, telecom, airline, retail, sports and product companies.

Mercedes-Benz
Samsung
McDonald's UA
Land Rover
Jaguar
Lemforder
KLM
Fiat
Sportlife
UkrAVTO
Transbank
Ciklum
AAU
EDAPS
Product clients
Enterprise teams
Founder case

AB Design as the foundation of product thinking.

At AB Design I went through the full founder cycle: sales, client expectations, hiring, team management, quality control, releases, support, P&L and operational constraints. It was not theory - it was daily responsibility for people, deadlines, clients and results.

That is why my current product and advisory approach does not separate strategy from execution. An idea has value only when it can be built, sold, implemented, supported and improved.

Artem’s personal site ↗Email
2002

AB Design launch

Focus on digital, visual systems, web and early product work for clients.

2008-2013

Production team growth

UX/UI, mobile development, backend, web projects, project management and client service.

2014-2018

Enterprise and complex projects

Work with major brands, applied solutions, mobile products, support and continuous development.

Now

AB Design experience in product/advisory

Founder experience is now used in product strategy, AI, SaaS, career and startup advisory.

AB Design is now part of history, but the production-business experience remains a real asset.

For legacy projects, partnerships or consulting with Artem Babenko - contact directly.

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